Walmart shareholders have a concrete holiday question: can easier shopping strengthen the business? On October 7, Express Pickup was available at 500 stores, with Walmart promising nationwide expansion in the coming weeks, in time for Thanksgiving meal shopping.[1]

The approaching October 12–November 13 seasonal window finished higher in all ten selected years, 2016–2025. That favorable timing deserves attention, although the longer 2006–2025 record includes four losses. How much weight should investors give the recent consistency?[4]

The business baseline

Walmart’s August 28 filing identifies WMT as its common stock. For the quarter ended July 31, 2026, operating income was $9,383 million versus $7,286 million a year earlier. Historically, its highest sales volume occurs in the quarter ending January 31.[3]

Walmart’s August 20 report described global eCommerce growth as “Driven by strong demand for convenient, fast delivery.” Roughly 17% adjusted operating income growth in constant currency included a 750-basis-point net tariff-refund benefit; excluding it, underlying growth reached the top of 7–10% guidance. Walmart U.S. comparable sales were steady with prior periods excluding a negative 125-basis-point impact from Maximum Fair Pricing pharmacy legislation.[2]

The evidence

Reported eCommerce growth across Walmart’s businesses

Fiscal second quarter 2027

Reported eCommerce growth across Walmart’s businesses. Units: %. Walmart U.S.: 24; Sam’s Club U.S.: 26; Walmart International: 19
Company-reported business growth; these values are not TradeWave seasonal returns.Source: Walmart Releases Q2 FY27 Earnings.
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Reported eCommerce growth across Walmart’s businesses · %
MeasureValuePeriodStatus
Walmart U.S.24Q2 FY27reported
Sam’s Club U.S.26Q2 FY27reported
Walmart International19Q2 FY27reported

CSV data · Full-size vector chart

A favorable recent record

TradeWave’s selected seasonal record averaged 4.79% across complete windows before trading costs. This describes historical share performance; Walmart’s holiday sales seasonality cannot establish a future stock return. The record helps frame the timing question without answering whether the business will deliver stronger results.[4][3]

WMT2026-10-12 to 2026-11-13 · 33 calendar days10 consecutive historical windows (2016–2025)

The year-by-year seasonal record

WMT: the selected seasonal record. Each bar shows the price change from the start to the end of the same seasonal period. Green means higher; red means lower. The dashed line marks TradeWave’s median full-window result of 5.44%. 10 consecutive historical windows (2016–2025)
Each bar shows the price change from the start to the end of the same seasonal period. Green means higher; red means lower. The dashed line marks TradeWave’s median full-window result of 5.44%.
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Window starting yearEnding price changeHighest from entryLowest from entry
2016+4.49%+6.86%-0.58%
2017+5.68%+6.83%-1.25%
2018+8.58%+12.02%-1.04%
2019+1.52%+1.84%-1.96%
2020+4.36%+4.64%-4.77%
2021+5.40%+9.05%-0.90%
2022+5.50%+9.83%-2.13%
2023+5.49%+5.61%-0.59%
2024+6.49%+6.85%+0.00%
2025+0.41%+7.31%-2.05%
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What winners endured

The yearly range chart covers the same seasonal period each year, not the whole calendar year. October 12–November 13, 2020 illustrates why a winning finish can conceal discomfort: shares ended up 4.36% but traded 4.77% below the starting price. The highs and lows show the range experienced, not their order or a peak-to-trough loss. They provide no forecast or predetermined exit point.[4]

What happened inside each seasonal window

WMT: yearly seasonal range. Each year shows the same seasonal period. Bars show the price change at its end. Thin lines show the highest and lowest changes from the starting price during that period. The lines do not tell us which move came first or measure a fall from a peak. They are not suggested stop-loss levels. The dashed line marks TradeWave’s median full-window result of 5.44%. 10 consecutive historical windows (2016–2025)
Each year shows the same seasonal period. Bars show the price change at its end. Thin lines show the highest and lowest changes from the starting price during that period. The lines do not tell us which move came first or measure a fall from a peak. They are not suggested stop-loss levels. The dashed line marks TradeWave’s median full-window result of 5.44%.
View exact TradeWave observations and download
Window starting yearEnding price changeHighest from entryLowest from entry
2016+4.49%+6.86%-0.58%
2017+5.68%+6.83%-1.25%
2018+8.58%+12.02%-1.04%
2019+1.52%+1.84%-1.96%
2020+4.36%+4.64%-4.77%
2021+5.40%+9.05%-0.90%
2022+5.50%+9.83%-2.13%
2023+5.49%+5.61%-0.59%
2024+6.49%+6.85%+0.00%
2025+0.41%+7.31%-2.05%
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Looking further back

To check whether recent strength holds across a longer history, the 2006–2025 comparison lowers the average full-window result to 2.39%; it includes all ten primary-study years. Ten selected midterm-election years spanning 1986–2022 had eight gains, broadly supporting the favorable reading but offering limited confidence. Their reuse of 2018 and 2022 from the primary study limits independent confirmation and does not establish an election effect.[4]

See the history behind this comparison

TradeWave checks the same seasonal dates across different sets of years. This helps show whether the pattern holds up when you look at another stretch of history.

HistoryObserved start yearsDirectionSuccess rateMedian result
Article study: 10 consecutive historical windows (2016–2025)2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025long100.0%5.44%
20 consecutive historical windows (2006–2025)2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025long80.0%4.94%
10 selected midterm-election years (1986–2022)1986, 1990, 1994, 1998, 2002, 2006, 2010, 2014, 2018, 2022long80.0%4.47%

Some years appear in more than one group, so agreement is not an independent test. A requested lookback can extend beyond available history; the observed years are listed above. Election-cycle groups use matching phases, not consecutive years. Results follow the direction shown: a positive short result means prices fell. Small samples and different market periods make the comparison less conclusive.

Watch availability next

The next business question is whether nationwide pickup availability arrives as promised. Its reach at the October 12 entry remains unconfirmed.[1]

Recorded prices in the chart below end October 7, 2026, before entry. Its rescaled average seasonal path uses this article’s selected 2016–2025 years over the next 60 weekdays, October 8–December 30, 2026. That horizon is separate from the full seasonal window and illustrates historical shape, not future recorded prices, earnings or a price target. In TradeWave, inspect this same window across histories and compare ending returns with the ranges endured.[4]

Price history and the seasonal outlook

WMT recorded prices and TradeWave seasonal illustration. Blue shows recorded prices through 2026-10-07. The amber line overlays a section of TradeWave's seasonal trend, scaled to the last recorded price, using 10 consecutive historical windows (2016–2025). Its displayed dates are 2026-10-08 to 2026-12-30; covering the next 60 weekdays. That is a different horizon from the full seasonal window above. It illustrates the historical seasonal shape, not a price target or forecast.
Blue shows recorded prices through 2026-10-07. The amber line overlays a section of TradeWave's seasonal trend, scaled to the last recorded price, using 10 consecutive historical windows (2016–2025). Its displayed dates are 2026-10-08 to 2026-12-30; covering the next 60 weekdays. That is a different horizon from the full seasonal window above. It illustrates the historical seasonal shape, not a price target or forecast.

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About this seasonal analysis

10 consecutive historical windows (2016–2025). The selected dates, years, direction, returns and ranges come from TradeWave. When a window boundary is a weekend or market holiday, TradeWave uses the next available trading session. SMN displays the returned results without recalculating them. A year label identifies the start of the historical window; a window can end in the following calendar year.

Green and red bars show the underlying adjusted-price movement. The range endpoints measure changes from the entry price, not a peak-to-trough loss. Historical results are before trading costs and do not guarantee future performance.

TradeWave data methodology · The 100-Year Pattern

Sources & methodology

  1. New Ways to Shop, Holiday Traditions to Keep: Walmart is Ready for the Season · 2026-10-07
  2. Walmart Releases Q2 FY27 Earnings · 2026-08-20
  3. August 28, 2026 - 10-Q: Quarterly report [Sections 13 or 15(d)] | Walmart Inc. (WMT) · 2026-08-28
  4. TradeWave WMT seasonal evidence · 2026-10-08