Sherwin-Williams’ 7.9% third-quarter sales growth leaves investors asking whether earnings can keep pace while demand remains muted.[1]

That question meets a favorable seasonal window beginning today, October 29, 2026, through January 11, 2027. All 10 selected midterm-election observations finished higher, although broader histories contain losses. How much confidence should investors place in that timing advantage?[3]

Sales outpace earnings

The October 27 release covered the quarter ended September 30. GAAP diluted EPS was $3.38 versus $3.35 in Q3 2025; adjusted EPS was $3.63 versus $3.59. Sales grew across all segments, aided by pricing and Suvinil. Paint Stores achieved low-single-digit volume growth and gains across professional markets.[1]

Consumer Brands benefited from Suvinil, currency translation and mix despite soft North American demand. Its profit fell as raw material and supply chain costs, acquisition expenses and currency transactions outweighed higher sales. Consolidated gross margin faced costs, Suvinil dilution and faster growth in lower-margin segments; year-to-date margin excluding Suvinil was flat.[1]

Management expects muted demand into 2027, forecasting mid-single-digit fourth-quarter sales growth and maintaining mid-to-high-single-digit full-year growth. Revised 2026 GAAP diluted EPS guidance is $10.92–$11.22 versus $10.26 in 2025, including $0.82 amortization and $0.11 restructuring expenses. Narrowed adjusted guidance is $11.85–$12.15 versus $11.43.[1]

The evidence

Sherwin-Williams reported quarterly sales

Second and third quarters of 2026

Sherwin-Williams reported quarterly sales. Units: USD billions. Q2 2026: 6.79; Q3 2026: 6.86
Rounded values from company releases; these are business results, not seasonal returns or forecasts.Source: The Sherwin-Williams Company Reports 2026 Second Quarter Financial Results, The Sherwin-Williams Company Reports 2026 Third Quarter Financial Results.
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Sherwin-Williams reported quarterly sales · USD billions
MeasureValuePeriodStatus
Q2 20266.79Q2 2026reported
Q3 20266.86Q3 2026reported

CSV data · Full-size vector chart

A favorable midterm record

TradeWave’s selected record spans 10 midterm-election years from 1986–2022. Its 11.72% median covers the complete 75-day seasonal window before costs, not an expected return from today.[3]

SHW2026-10-29 to 2027-01-11 · 75 calendar days10 selected midterm-election years (1986–2022)

The year-by-year seasonal record

SHW: the selected seasonal record. Each bar shows the price change from the start to the end of the same seasonal period. Green means higher; red means lower. The dashed line marks TradeWave’s median full-window result of 11.72%. 10 selected midterm-election years (1986–2022)
Each bar shows the price change from the start to the end of the same seasonal period. Green means higher; red means lower. The dashed line marks TradeWave’s median full-window result of 11.72%.
View exact TradeWave observations and download
Window starting yearEnding price changeHighest from entryLowest from entry
1986+14.75%+15.21%-4.13%
1990+14.52%+26.45%-2.37%
1994+0.44%+2.75%-8.41%
1998+19.44%+25.58%-0.26%
2002+4.73%+7.56%-3.00%
2006+8.93%+10.40%-2.21%
2010+14.64%+17.05%-2.36%
2014+22.48%+24.49%-0.17%
2018+8.19%+18.59%-0.21%
2022+8.59%+18.34%-5.85%
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Positive finishes concealed declines

The yearly range chart shows each year’s same seasonal period, not the whole year. October 29, 2022–January 11, 2023 illustrates the distinction: an 8.59% finish accompanied a move 5.85% below the starting price. These highs and lows reveal discomfort hidden by ending returns, without establishing their order or peak-to-trough loss.[3]

What happened inside each seasonal window

SHW: yearly seasonal range. Each year shows the same seasonal period. Bars show the price change at its end. Thin lines show the highest and lowest changes from the starting price during that period. The lines do not tell us which move came first or measure a fall from a peak. They are not suggested stop-loss levels. The dashed line marks TradeWave’s median full-window result of 11.72%. 10 selected midterm-election years (1986–2022)
Each year shows the same seasonal period. Bars show the price change at its end. Thin lines show the highest and lowest changes from the starting price during that period. The lines do not tell us which move came first or measure a fall from a peak. They are not suggested stop-loss levels. The dashed line marks TradeWave’s median full-window result of 11.72%.
View exact TradeWave observations and download
Window starting yearEnding price changeHighest from entryLowest from entry
1986+14.75%+15.21%-4.13%
1990+14.52%+26.45%-2.37%
1994+0.44%+2.75%-8.41%
1998+19.44%+25.58%-0.26%
2002+4.73%+7.56%-3.00%
2006+8.93%+10.40%-2.21%
2010+14.64%+17.05%-2.36%
2014+22.48%+24.49%-0.17%
2018+8.19%+18.59%-0.21%
2022+8.59%+18.34%-5.85%
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Broader histories include losses

Checking across all years tests whether the favorable reading extends beyond midterms: eight of 10 windows in 2016–2025 and 15 of 20 in 2006–2025 gained. Both remain favorable, less consistently. The shorter history reuses 2018 and 2022; the longer also reuses 2006, 2010 and 2014. Overlap and limited observations weaken independent confirmation, not establish election causation.[3]

See the history behind this comparison

TradeWave checks the same seasonal dates across different sets of years. This helps show whether the pattern holds up when you look at another stretch of history.

HistoryObserved start yearsDirectionSuccess rateMedian result
Article study: 10 selected midterm-election years (1986–2022)1986, 1990, 1994, 1998, 2002, 2006, 2010, 2014, 2018, 2022long100.0%11.72%
10 consecutive historical windows (2016–2025)2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025long80.0%7.26%
20 consecutive historical windows (2006–2025)2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025long75.0%8.11%

Some years appear in more than one group, so agreement is not an independent test. A requested lookback can extend beyond available history; the observed years are listed above. Election-cycle groups use matching phases, not consecutive years. Results follow the direction shown: a positive short result means prices fell. Small samples and different market periods make the comparison less conclusive.

Inspect the range behind the pattern

The next business question is whether forecast growth produces stronger earnings despite cost pressure.[1]

Inspect this same window’s outcomes in TradeWave. Recorded prices end October 28, before entry. The following chart uses the selected midterm years for the engine’s seasonal overlay across the next 60 weekdays, October 29–January 20. That separate horizon illustrates historical shape, not future recorded prices, an earnings prediction or a price target.[3]

Price history and the seasonal outlook

SHW recorded prices and TradeWave seasonal illustration. Blue shows recorded prices through 2026-10-28. The amber line overlays a section of TradeWave's seasonal trend, scaled to the last recorded price, using 10 selected midterm-election years (1986–2022). Its displayed dates are 2026-10-29 to 2027-01-20; covering the next 60 weekdays. That is a different horizon from the full seasonal window above. It illustrates the historical seasonal shape, not a price target or forecast.
Blue shows recorded prices through 2026-10-28. The amber line overlays a section of TradeWave's seasonal trend, scaled to the last recorded price, using 10 selected midterm-election years (1986–2022). Its displayed dates are 2026-10-29 to 2027-01-20; covering the next 60 weekdays. That is a different horizon from the full seasonal window above. It illustrates the historical seasonal shape, not a price target or forecast.

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About this seasonal analysis

10 selected midterm-election years (1986–2022). The selected dates, years, direction, returns and ranges come from TradeWave. When a window boundary is a weekend or market holiday, TradeWave uses the next available trading session. SMN displays the returned results without recalculating them. A year label identifies the start of the historical window; a window can end in the following calendar year.

Green and red bars show the underlying adjusted-price movement. The range endpoints measure changes from the entry price, not a peak-to-trough loss. Historical results are before trading costs and do not guarantee future performance.

TradeWave data methodology · The 100-Year Pattern

Sources & methodology

  1. The Sherwin-Williams Company Reports 2026 Third Quarter Financial Results · 2026-10-27
  2. The Sherwin-Williams Company Reports 2026 Second Quarter Financial Results · 2026-07-28
  3. TradeWave SHW seasonal evidence · 2026-10-29